Saturday 9 March 2013

This week's media news (episode 5)

Welcome to this week's media news. I'm still concentrating on local TV stations, especially about TV presentation.

On March 2, I spotted TV3 using a variation of its usual on-screen logo used during programmes since July 2000 which is actually the real logo which is used for promos and idents. This logo appears to be slightly bigger than the usual one. I think this would be a logo variation in case the normal on-screen logo failed to appear or any filler programme. This logo has appeared twice, in "Wallace and Gromit World of Inventions" (which airs after any 90-minute movie which starts at 11:30 am on the Bananana Movie Magic block as a filler programme which does not appear in the TV guide) and in a news flash about the Operasi Daulat in Lahad Datu which occurred recently.

TV9 has made new additions to its new look (I mentioned the new look as logo revision because I was referring about TV9's logo design in the previous episodes). The "now, next" information which appear before the end of each commercial break has changed, however the 2011 "now, next" information design still appear in the afternoon during the Nick di 9 block. The "Malam ini" lineup (To announce TV9's evening schedule) is also changed. Both are based on the rollercoaster ident, with the information located in the TV9 logo. The break bumpers, which are also based on the rollercoaster ident, is used for programmes not under TV9's regular programme blocks.

Speaking about TV3's Buletin Utama, I want to share some pictures about the Buletin Utama set, located at Studio A Sri Pentas in Bandar Utama, Petaling Jaya, Selangor. It is used since October last year. It's inspired from ZDF Heute, a news programme from the German public broadcaster ZDF. The set uses virtual-reality technology. The picture below is during the end of Buletin Utama on 30.12.2012.
From what you can see in the picture, the whole set is inspired from ZDF Heute, especially the blue background, the thin white lines and the white-grey world map. The background here is only for Buletin Utama, the other news programmes have different background depending on the time of the day. Also the presenter only sit in the desk for Buletin Utama and Nightline, the other bulletins such as Buletin Pagi, Buletin 1:30 and Berita Terkini have the presenter standing up and surrounded by different background. Other things inspired from ZDF Heute are the astons and lower thirds. Only the name of the news programme is a bit unique.

The wooden desk is slightly different than ZDF Heute's. The desk is now changed to a computer-generated one with the TV3 logo at the centre since February 18. The shape of the computer-generated desk is similar to the previous one.

The picture below is during the end of Buletin 1:30 which was slightly interrupted by a Lahad Datu standoff breaking news on March 5. The main presenter is standing on the left while the breaking news presenters are sitting on the desk. The second picture below is the Buletin Utama news set with the background changed to Nightline's.

The videos below shows the comparison between ZDF Heute (2009) and TV3 Buletin Utama (October 2012).
 
 

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