Sunday 16 December 2012

Capital FM's 1st anniversary after being owned by The Star

Capital FM yesterday celebrated its 1st anniversary at Kuala Lumpur, according to The Star. This is the station's 1st anniversary after being owned by Star Publications. The previous owner started the station in 2008. The station covers only the Klang Valley area through the 88.9 Mhz frequency and its target listeners is women (There has been a radio station which has been broadcasting with the same target which is called Wanita FM broadcasting on 88.1 Mhz in the Klang Valley area before being taken over by Media Prima and changed it as a nationwide Chinese radio station called One FM. There's also a Klang Valley-only station called BFM 89.9 which targets businessmen).

A survey by Capital FM made in the third quarter of 2012 (July-Sept) shows the station had 120,000 listeners in the first year after being taken over by Star Publications, not including those who listen online or through the downloaded Capital FM app.




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