Launch of Media Prima Digital

On December 12, Media Prima Digital was launched in Petaling Jaya, states Harian Metro. Media Prima Digital is established through the merger of Media Prima's existing new media companies; Alt Media Sdn Bhd (TV and radio) and NSTP E-media Sdn Bhd (newspaper). The new platform is established to give focus to the digital segment which has become the most important medium to send information. The new company under the ownership of Media Prima expects the increase of online customers up to 30 percent.