Sunday 14 July 2013

Report on Malaysian TV presentation during Ramadan 1434H/2013M

This is my report on Ramadan 1434H/2013M Malaysian TV presentation, compiled by myself, with most of the screenshots about this are from my Flickr photostream.

The purpose of this blogpost is to record any recent reports about Ramadan-related TV presentation spotted by me. For the Waktu Berbuka Puasa and Imsak broadcast times click here, and the list of TV stations airing the Solat Tarawih from Mecca click here.
  
TV1
TV1 brands its Ramadan-related programmes as Menzahirkan Kesyukuran for general audiences; another one is called Auladdi for younger children which airs from 6:00 to 6:30 pm with programmes such as Aqal & Walid and Adik-Adikku Mengaji and Ceria Ramadan with Ramadan Mat Jo.
TV2 brands it as Ramadan instead, while TVi brands it as Kasih Ramadan, identified from TVi's changed top-right logo for this occasion. RTM also produced some live-action idents and break bumpers (break bumpers have no such "kembali selepas ini, kini kembali" identifier in it, as with some previous occasions such as the recent general election on TV1 and the generic branding on TV2) on the Ramadan occasion. The break bumpers seen on TV1 and TV2 replace the generic ones.

While the generic idents on TV1 was used as usual, I spotted three new idents which may only be seen during this occasion; the former one is a variation of TV1 Mewarnaimu which has a purple orchid flower shot with a forest in the background, the latter two which I think only appear during this Ramadan are "TV1 Seronoknya!" which appears at the 6:00 pm hour, judging that it's for children's programmes and "TV1 Syukurilah Nikmat-Nya" (see picture below) which appears before a long block of commercial break preceeding the Azan Maghrib.
TV1 Syukurilah Nikmat-Nya ident (Ramadan 1434H/2013M)

TV1 has redesigned its clock banner for this Ramadan to allow airing today's date in the Hijrah year in blue which appears after today's date in Gregorian year and before the current time in 24-hour form. The brown shade was seen until July 14 where it was replaced by white.

RTM TV1 Ramadan 1434H time banner 12-7-2013

An addition of a blue crescent on TV1's top-right logo was broadcast once on July 14.


Both TV1 and TV2's Waktu Berbuka Puasa dan Imsak broadcast is sponsored by Saji, Felda's cooking oil brand.

Media Prima
TV3 and TV9 and other Media Prima companies shares the same brand for Ramadan this year, which is called Seindah Ramadan. Ramadan branding in the previous years was done separately. During this period, TV3 and TV9 will not use regular branding. TV3 uses blue as the background colour and the presentation materials used are promo design, menus (for "Petang ini/Malam ini" and "sekarang, selepas ini, seterusnya"), break bumpers, "selepas ini" menu and also some recorded continuity links to next Ramadan-related programme provided by Adi Putra and Nora Danish (both are local actors; evidence is from this Youtube video). This is TV3's rare occasion of having continuity links; such type of this were used by RTM on TVi and in 2012 in Podium, airing on TV1 and TV2.
TV9 uses green as the background colour and the presentation materials used are promo design, menus (for "sekarang, selepas ini" and "Malam ini") and break bumpers. Fonts and font style for the presentation materials used by TV3 and TV9 are different.
On July 16, I spotted NTV7 using puple for its only Ramadan presentation which is Waktu Berbuka Puasa dan Imsak. On July 19, I spotted Bananana using yellow for its promo for Saladin, a local animated series.

The Waktu Berbuka Puasa dan Imsak seen on both channels are sponsored by Baba's since 2 Ramadan and the countdown to next prayer time (except Isyak) is sponsored by Proton along with a hadith quote. In last year's last two weeks before the end of Ramadan, U Mobile (under the U Eratkan Lagi brand) sponsors a time check before the next prayer time which shows the exact time 10 seconds before prayer time.

As with the previous years on TV3 and TV9, the usual two Tazkirah Ramadan are aired. The first one airs at 7:58 pm with Dato Siti Nor Bahayah Mahmood which is sponsored by Safi Balqis Perfect 10 and the second one is during the news with Ustaz Mohd Hafiz Hj Fauzi of the Syariah Department of Bank Muamalat sponsored by Bank Muamalat (see picture below).

tazkirah ramadan bank muamalat 13-7-2013
TV Alhijrah
TV Alhijrah uses a new Ramadan branding this year, replacing the original one used in the past two years. It is called Ramadan Satu Perjuangan. The theme music for its promo uses Johore ghazal music. For the Waktu Berbuka Puasa and Imsak broadcast, it is accompanied by recordings of performances from the recent Cinta Rasul concerts organised by TV Alhijrah which is placed at the top-left of the screen.

Astro
Astro Oasis places today's date in Hijrah year below Astro Oasis' top-right logo for this Ramadan.

(Updated July 19 and 21; FINAL UPDATE on August 7)

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